Monday, September 28, 2015

Apex Logo Contest



This is the logo I created for the town of Apex's contest.  I designed it in Adobe Illustrator.  My inspiration was the train that is so famous that runs parallel to Salem Street in downtown Apex.  I wanted to make it look like the train was coming straight down the tracks, but this proved to be difficult.  The color scheme also posed the issue that I couldn't use normal neutral colors like black, white, and brown to make it look realistic.  I guess you just have to use your imagination and see a railroad, not stairs.  I like the simplicity of the design and the fonts that I chose.  The tote bag is just one example of a product that this logo could go on to advertise for Apex.

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